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In an era where digital transformation is a critical driver of success, BBVA is at the forefront of revolutionizing banking through the strategic integration of artificial intelligence (AI), specifically with the deployment of ChatGPT Enterprise. This initiative not only enhances employee productivity but also fosters a culture of innovation and engagement among its workforce. By adopting AI solutions that save time and streamline operations, BBVA is setting a benchmark in the banking industry. In this article, we will delve into the impressive outcomes of BBVA’s AI integration, the framework of trust and governance underlying its implementation, and the future expansion plans of AI applications that promise to elevate both operational efficiency and customer service.

The integration of Artificial Intelligence (AI) into workplace operations is transforming how companies enhance employee productivity, as exemplified by BBVA’s recent transition to ChatGPT Enterprise. This strategic move has not only streamlined processes but also allowed employees to save an impressive three hours each week. The company has seen an astounding 83% weekly active usage rate among its employees, with workflow efficiency improving by over 80% in pilot scenarios. Initially rolled out to 3,000 employees, BBVA’s AI initiative has rapidly expanded to include 11,000 workers, leading to the creation of more than 20,000 Custom GPTs, with around 4,000 being regularly utilized. BBVA’s approach is firmly rooted in trust, governance, and the safe exploration of AI technologies, ensuring employees can innovate without the pitfalls of shadow AI. A remarkable example of this success is the development of an internal assistant for their Peru team, which drastically reduced query handling time from
7.5 minutes to just 1 minute, significantly enhancing operational efficiency. As the bank continues to cultivate a culture of innovation, it plans to extend AI’s role beyond individual productivity improvements, venturing into workflow automation and customer service enhancements with tools like the digital assistant ‘Blue.’ Through these initiatives, BBVA not only boosts productivity but also fosters a secure and effective environment for employees to leverage AI technologies.
In establishing a robust culture of trust in AI deployment, BBVA sets a precedent for other organizations aiming for similar transformations. The foundation of this cultural shift lies in prioritizing ethical governance and responsible AI usage, which not only reassures employees about the technology’s capabilities but also empowers them to leverage AI innovations confidently. With comprehensive training programs designed for over 250 senior executives, BBVA ensures that leadership is equipped with the necessary knowledge to guide the workforce in integrating AI seamlessly into their daily tasks. This educational approach fosters a climate of collaboration, where employees feel supported as they navigate the integration of AI into their workflows, subsequently driving higher engagement rates with the tools provided. As BBVA continues to expand its AI applications, the emphasis on a trustworthy environment will be crucial in addressing concerns about data privacy and ethical AI use, making the adoption process both responsible and forward-thinking.